Connect with us

Hi, what are you looking for?

2021 New York Jets Offseason

Julio Jones Follows The Jamal Adams New York Jets Formula In Attempting To Force His Way Out of Atlanta

[Adapted from the May 7 edition of Daily Malarkey]

Ballers — top athletes and celebs —  are feeling their power and won’t be put in the corner by the overlords who supposedly control their rights.

The Super Team trend — popularized by LeBron, Bosh and Wade — has told the tale of the NBA for over a decade now.

The NFL now has its own variant, where once-franchise players are increasingly wangling one-way tickets out of town by making a scene.

Add Julio Jones to the list of Aaron Rodgers (unresolved), Deshaun Watson (unresolved), Jamal Adams, Antonio Brown, Jalen Ramsey, and so on. 

This playcall is working, so it’s now being copycatted with increasing frequency — just like any other NFL fad.

What’s remarkable is the PR flex’s success without tangible leverage to override signed contracts is — a true feat of perceived strength by players and their agents.

How? The media is always game for a food fight. There’s no better drama for journalists than pitting the (mistreated) millionaire ‘helps over the (oppressive) billionaire owners? What makes the trick play work is the reality that front offices sweat the prospect of media distraction more than actual opponents — my continual refrain gleaned from my NFL years.

This is New Power (I highly recommend the book by my old friend Henry Timms). Superstars (like Chappelle and Swift) in 2021 have distinct individual brands, are harnessing their new juice, maximizing modern media platforms, and becoming star players of the leverage game — a talent stack tailor-made for our times.

Written By

Jon is the secret decoder ring of Play Like a Jet, because his diverse background in communications and public relations gives him a special insight into how teams and media work behind the scenes. Not many people have played the high-stakes PR game both under the Capitol dome and inside the National Football League, but Jon has. A leading communications and advocacy pro for the better part of two decades, Jon can claim the unique distinction of having served as both a spokesman for a Majority Leader and PR chief for a NFL franchise, the Tampa Bay Buccaneers.

Advertisement

You May Also Like

2021 New York Jets Free Agency

With the NFL Draft concluding this past weekend, all of the focus is on the youngsters entering the next phase of their lives. As...

Film

To understand where we are going, we must know where we have been. The 2020 season was painful for Jets Nation but will these...

2021 New York Jets Free Agency

Per Erik Burkhardt & Mike Garafolo, safety Marcus Maye has signed his franchise tag tender with the New York Jets. With the acceptance of...

Draft

As the 2021 NFL Draft approaches, all eyes are on the New York Jets quarterback room, as fans are left wondering how the Saleh/Douglas...